Magic Eden, a leading name in the cross-chain NFT marketplace, has recently unveiled a suite of innovative solutions designed to foster a more inclusive and expansive digital ownership experience. On January 22, 2024, the company announced the global launch of its enhanced rewards program, a cross-chain wallet, and the intention to open source all major protocols. These initiatives mark a significant step forward in Magic Eden’s mission to grow the NFT landscape and make digital ownership universal.
The newly introduced Magic Eden Rewards program stands out as the most comprehensive cross-chain rewards scheme in the industry. Initially launched on Solana, plans are in place to extend its reach to other major blockchains like ETH, BTC, and Polygon. This program is structured to provide universal benefits to all users, ranging from collectors to creators, and includes engaging quests that reward both new and existing community members.
In a move that underscores its commitment to the NFT community, Magic Eden has pledged its support to Non-Fungible DAO, a community-owned organization dedicated to promoting the adoption and development of NFTs through the $NFT token. The company plans to contribute major protocols to the DAO, including its marketplace protocols across various chains, enhancing the collective effort to nurture the NFT ecosystem.
A key highlight of Magic Eden’s recent announcements is the expanded rollout of its cross-chain, self-custody wallet. This wallet, which was initially released to a limited audience in late 2023, features instant cryptocurrency swaps between major blockchains like Bitcoin, Solana, Ethereum, and Polygon. Designed for NFT collectors, the wallet aims to provide a faster and more seamless experience in collecting and trading NFTs across multiple chains. This wallet is not only the first to be integrated directly with an NFT platform but will soon also offer rewards for usage. Slated for global availability by the end of January, the wallet and its accompanying desktop browser extension are poised to redefine digital asset management.
Zhuoxun ‘Zedd’ Yin, Co-Founder and Chief Operating Officer of Magic Eden, emphasized the company’s belief in universal digital ownership. He noted that NFTs, in their various forms, represent an enormous opportunity, and Magic Eden is committed to realizing this vision by expanding its products across multiple chains and ecosystems. The formation of Non-Fungible DAO and the power of open-source, community-controlled software are central to Magic Eden’s strategy for ecosystem growth.
As Magic Eden continues to innovate and lead in the cross-chain NFT space, it aims to provide a depth and breadth of services unmatched by other platforms. Built on community-governed, open-source protocols, Magic Eden is set to become the go-to provider for cross-chain collectors. For the latest updates on how the company plans to continue transforming the industry, follow Magic Eden on Twitter at twitter.com/MagicEden.
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